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At least once a week, I try to spend an hour or so making coffees for people while they wait for their cars to be serviced at our family owned motor dealership, Paradise Motors Mazda. I do this almost anonymously. Most people think I am a failed author or part-time...
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The 2018 Bay to Birdwood was held on 30th September. In my capacity as Chair of the Advisory Committee for the event, the National Motor Museum asks me to speak at the finish event ahead of the awarding of the prizes for the Concours d’Elegance and the Preservation Category Award...
Read more about Bay to Birdwood gives Adelaide Brand another Global Claim
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Amid all of the excitement in Adelaide about new generation warships and an authentic Australian supercar, we mustn't forget that at the heart of South Australian business identity is the food industry. Now I have to declare a bit of an interest. About a third of my clients are food...
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Literally Brilliant is very pleased to have worked on the paddock identifier project with Eastbrook Vegetable Farms. “This is a great innovation from Eastbrook Vegetable Farms”, says Michael Neale, Managing Director and Principal Consultant at Literally Brilliant. “They have listened to their customers and have taken action on what they...
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Here's the latest paper from our Managing Director and Principal Consultant, Michael Neale. I find that whilst on holidays, travelling away from my normal environment, I get an opportunity to reflect and recharge. My recent trip to Japan got me thinking about the contradictions of life. It reminded me that...
Read more about Beautiful Consumers of Paradox & Contradiction
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Travelling on the London Underground one day, our MD stumbled on one of the most important marketing lessons of his life. He recently published a paper on the experience called “Secret to Success Found in London Underground”. Our Principal Consultant and Managing Director, Michael Neale, was travelling from one location...
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Background St Barnabas College was founded in 1880 as a training centre for the Anglican Diocese of Adelaide at the time. It was situated at the heart of the Diocese across the road from St Peter’s Cathedral in North Adelaide. Over the years, the fortunes of St Barnabas College ebbed...
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Managing Director and Principal Consultant of Literally Brilliant Pty Ltd, Michael Neale, has been appointed as Chair of the Bay to Birdwood. Michael is proud and honoured to have been given the opportunity to work with such a fantastic team of volunteers and passionate people on this iconic event. Michael...
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You only need to look at the nutritional analysis to realise that Kalettes are something special. The cross between Brussels Sprouts and kale has a remarkable pedigree that makes it a “rock star” vegetable in any diet. Add to that the scrumptious flavour and stunning appearance, with its green and...
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The appointment of Adelaide based marketing consultancy firm Literally Brilliant is yet another confirmation that artisan French cooperage, Tonnellerie de Jarnac, has made its Australasian head office near the Australian premium wine districts in Adelaide. Literally Brilliant has been appointed to provide ongoing strategic marketing consultancy services to Tonnellerie Jarnac...
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Peter Cox, Managing Director We were in our sixth year as a business but we simply were not where we wanted to be. We had worked hard to create a reputation for quality with leading celebrity chefs and prestigious dining venues but our venture into the consumer market was unsuccessful....
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Literally Brilliant is delighted to have been chosen by Rinaldi Confectionery to provide marketing consultancy and mentoring services on an ongoing basis. Rinaldi Confectionery has been making high quality, authentic, Italian (torrone) style nougat for over 20 years and in that time has won numerous awards for excellence but hasn’t...
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Our principal consultant, Michael Neale, has just published a paper called “Three Keys to Great Brand Narrative”. In the paper, he talks about his recent experiences working with two clients, leading Australian cheese company La Casa Del Formaggio and premium gelati and ice-cream maker Gelista. From these experiences, he identifies...
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Premium ice-cream and gelato manufacturer Gelista has announced that it has appointed Blue Cow as its exclusive distributor in WA. The announcement follows the recent successful launch of the 570ml Gelista Jar consumer range and the appointment of Blue Cow Australia as distributor in Western Australia. “There is a growing...
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Premium ice-cream and gelati manufacturer Gelista has announced that it has appointed EuroStore Australia as its exclusive distributor in Victoria. The announcement follows the recent successful launch of the 570ml Gelista Jar consumer range in South Australian quality food supermarket and specialty store. “The 570ml Gelista Jars have been a...
Read more about Gelista Appoints First Interstate Distributor